Fit-Out as a business strategy: tips to maximize the impact of coatings.
According to the Fit Out Report UK 2018-2022 (AMA Research, UK) coatings and flooring make up 10-15% of a project's budget. Specifically, the Fit Out costs are divided: preliminary costs (bureaucracy, due diligence) 5-10%, demolition and remodeling of internal spaces 10-15%, plant engineering (M&E, Mechanical & Electrical) 40%, coatings and flooring 10- 15%, ceiling, partitions, doors & frames 15-20%.
So what are the fundamental aspects to maximize this portion of the budget?
Specialized works & general contractor: a reflection.
The decision makers of the purchases are in major cases the architectural firms who follow the construction project, establish the moodboards and above all the timing of realization.
To comply with the required fees, customizations and execution times, the collaboration with the reference studio and with the general contractor in charge of the works must be fast and must to use information exchange channels, samples, reports, more articulated than a simple residential construction.
This cannot be managed either by the general contractor, who does not have specialized skills in the resin flooring sector, or by individual craftsmen, as although they are skilled installers, they do not have the adequate organization to respond to more complex business needs.
Both for the construction of single small commercial units, and for more complex projects, ARKdeko'® designs and manufactures surfaces in resin and microcement with high specialization, in all business sectors: the food, hotel, retail, resort, yacht sector, SPA, fitness centers, boutiques and private residences around the world.
Configuring himself in this way, as the right contact for both the professional firm and the general contractor. The customer can benefit from the resin or microcement proposal in complete safety.
From the production experience in the resin sector, ARKdeko'® can guarantee a reliable service, which respects the project proposal and falls within the expected execution times of the works, being able to follow every phase of the project: budgeting of surfaces, sampling, planning , management and control of working operations.
Enhance the furnishings and lighting.
A fundamental aspect is linked to the choice of resin solutions: the absence of joints.
Among the modern seamless floors, the resin floor and the micro cement floor stand out for their ability to enhance the furnishings and lighting. In fact, they constitute a neutral surface in the design of spaces, enhancing the aesthetics of the furnishings, doors, lights, which make up as much as 50% of the total cost budget. The application system of ARKdeko'® resins, both on the floor and on the wall, can include the combination with housing for headlights, LEDs and other home automation elements during the installation phases.
The communication of the corporate image and the brand identity is predominant in the setting up of a business space, especially in the commercial sectors both b2c and b2b. Thanks to the study and customization of colors, through internal design lab, ARKdeko's® proposals can respond exactly to aesthetic and communication expectations. From individual custom colors to digital contaminations, incorporating logos, images, patterns, and other elements directly on the floor and wall.
ARKdeko® makes its skills available to the customer and designers in order to create a truly positive experience of construction.
This experience can be summarized in 3 phases: welcome, development, growth.
The relationship with business customers and designers, in fact, becomes a coneection that grows over time. From the first collaboration to identify solutions and any innovative proposals, to artisanal creations, to the creation of video and photographic contents and articles for the promotion and visibility of the project.
This last point is translated into the ARKdeko® Customer Experience marketing project.
The Customer Experience project involves the best private residential and above all commercial customers, combining advertising visibility through a targeted communication program.
To collaborate with our internal architect and design office, obtaining an initial consultation, please contact us.